This Iveco 7.2 tonne marketing vehicle has been purpose-built to support the nationwide launch of Oral-B's latest toothbrush range. ​

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Over the coming months you'll find it outside Tesco stores across the UK, so if you spot it, be sure to stop by, explore the fantastic Oral-B products and take a look at another quality CMGS build in action.

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Once the nationwide marketing tour is complete, the vehicle will return to CMGS where it will undergo its next transformation into a fully functioning mobile dental theatre. 

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Have a look below at how the build took shape and launched Oral-B's new UK wide marketing campaign.